{"id":15759,"date":"2021-01-12T15:00:00","date_gmt":"2021-01-12T08:00:00","guid":{"rendered":"https:\/\/old.adsplus.vn\/blog\/?p=15759"},"modified":"2021-01-12T17:48:31","modified_gmt":"2021-01-12T10:48:31","slug":"cac-hoat-dong-quang-cao-cua-google-bi-phan-doi-trong-vu-kien-moi","status":"publish","type":"post","link":"https:\/\/old.adsplus.vn\/blog\/cac-hoat-dong-quang-cao-cua-google-bi-phan-doi-trong-vu-kien-moi","title":{"rendered":"C\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o c\u1ee7a Google b\u1ecb ph\u1ea3n \u0111\u1ed1i trong v\u1ee5 ki\u1ec7n m\u1edbi"},"content":{"rendered":"\n

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c \u00f4ng l\u1edbn trong ng\u00e0nh c\u00f4ng ngh\u1ec7 g\u1ea7n nh\u01b0 tr\u1edf th\u00e0nh \u0111\u1ed9c quy\u1ec1n. V\u1eabn lu\u00f4n b\u1ecb ch\u1ec9 tr\u00edch v\u00e0 c\u00f2n ph\u1ea3i ra h\u1ea7u t\u00f2a r\u1ea5t nhi\u1ec1u l\u1ea7n. M\u1edbi \u0111\u00e2y th\u00ec qu\u1ea3ng c\u00e1o Google b\u1ecb ph\u1ea3n \u0111\u1ed1i g\u00e2y g\u1eaft trong m\u1ed9t v\u1ee5 ki\u1ec7n m\u1edbi.<\/p>\n\n\n\n

\"C\u00e1c<\/figure><\/div>\n\n\n\n

Qu\u1ea3ng c\u00e1o Google b\u1ecb ph\u1ea3n \u0111\u1ed1i<\/strong><\/h2>\n\n\n\n

M\u01b0\u1eddi ti\u1ec3u bang c\u1ee7a Hoa K\u1ef3, d\u1eabn \u0111\u1ea7u l\u00e0 Texas. \u0110ang ki\u1ec7n Google, c\u00e1o bu\u1ed9c Google th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc b\u1ea5t h\u1ee3p ph\u00e1p. \u0110\u1ec3 duy tr\u00ec v\u1ecb th\u1ebf \u0111\u1ed9c quy\u1ec1n tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn. C\u00e1c \u0111\u1ed9ng th\u00e1i b\u1ecb c\u00e1o bu\u1ed9c bao g\u1ed3m vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ecfa thu\u1eadn v\u1edbi Facebook. \u0110\u1ec3 thao t\u00fang c\u00e1c cu\u1ed9c \u0111\u1ea5u gi\u00e1 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, c\u00e1c bang cho bi\u1ebft.<\/p>\n\n\n\n

\u0110\u00e2y l\u00e0 khi\u1ebfu n\u1ea1i ph\u00e1p l\u00fd m\u1edbi nh\u1ea5t m\u00e0 “g\u00e3 kh\u1ed5ng l\u1ed3 c\u00f4ng ngh\u1ec7” ph\u1ea3i \u0111\u1ed1i m\u1eb7t. V\u1ed1n \u0111ang ch\u1ecbu \u00e1p l\u1ef1c t\u1eeb c\u00e1c c\u01a1 quan qu\u1ea3n l\u00fd tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n\n\n\n

Google \u0111\u00e3 b\u00e1c b\u1ecf c\u00e1c tuy\u00ean b\u1ed1, n\u00f3i r\u1eb1ng h\u1ecd s\u1ebd “m\u1ea1nh m\u1ebd” b\u1ea3o v\u1ec7 m\u00ecnh tr\u01b0\u1edbc t\u00f2a.<\/p>\n\n\n\n

“Ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c d\u1ecbch v\u1ee5 c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o hi\u1ec7n \u0111\u1ea1i gi\u00fap c\u00e1c doanh nghi\u1ec7p v\u00e0 mang l\u1ea1i l\u1ee3i \u00edch cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Gi\u00e1 qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 gi\u1ea3m trong th\u1eadp k\u1ef7 qua. Ph\u00ed c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o c\u0169ng \u0111ang gi\u1ea3m. Ph\u00ed c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o c\u1ee7a Google th\u1ea5p h\u01a1n m\u1ee9c trung b\u00ecnh c\u1ee7a ng\u00e0nh “, m\u1ed9t ph\u00e1t ng\u00f4n vi\u00ean c\u1ee7a c\u00f4ng ty cho bi\u1ebft tr\u01b0\u1edbc v\u1ee5 ki\u1ec7n h\u00f4m th\u1ee9 T\u01b0. “\u0110\u00e2y l\u00e0 nh\u1eefng d\u1ea5u \u1ea5n c\u1ee7a m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u1ea1nh tranh cao”.<\/p>\n\n\n\n

Facebook t\u1eeb ch\u1ed1i b\u00ecnh lu\u1eadn.<\/p>\n\n\n\n

V\u1ee5 ki\u1ec7n nh\u1eb1m v\u00e0o quy\u1ec1n ki\u1ec3m so\u00e1t c\u1ee7a Google \u0111\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn. M\u00e0 theo h\u1ecd l\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 v\u00e0o n\u0103m 2008 v\u1edbi vi\u1ec7c mua DoubleClick. Ph\u1ea7n m\u1ec1m ch\u00ednh m\u00e0 c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n s\u1eed d\u1ee5ng \u0111\u1ec3 b\u00e1n qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n

Doanh thu t\u1eeb qu\u1ea3ng c\u00e1o c\u1ee7a Google<\/strong><\/a> chi\u1ebfm h\u01a1n 80% doanh thu.<\/p>\n\n\n\n

Nh\u1eefng ti\u1ec3u bang ki\u1ec7n Google<\/h2>\n\n\n\n

10 ti\u1ec3u bang ki\u1ec7n Google l\u00e0 Texas, Arkansas, Indiana, Kentucky, Missouri, Mississippi, South Dakota, North Dakota, Utah v\u00e0 Idaho. T\u1ea5t c\u1ea3 \u0111\u1ec1u c\u00f3 c\u00f4ng t\u1ed1 vi\u00ean c\u1ee7a \u0110\u1ea3ng C\u1ed9ng h\u00f2a.<\/p>\n\n\n\n

C\u00e1c ti\u1ec3u bang cho r\u1eb1ng Google \u0111\u00e3 s\u1eed d\u1ee5ng vai tr\u00f2 m\u1edbi c\u1ee7a m\u00ecnh \u0111\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch cho c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh. Ch\u1eb3ng h\u1ea1n nh\u01b0 b\u1eb1ng c\u00e1ch bu\u1ed9c c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n c\u1ea5p ph\u00e9p cho c\u00e1c m\u00e1y ch\u1ee7 qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. \u0110\u01a1n ki\u1ec7n c\u0169ng cho bi\u1ebft c\u00f4ng ty \u0111\u00e3 th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc \u0111\u1ec3 b\u00ed m\u1eadt. C\u1eaft gi\u1ea3m c\u00e1c \u0111\u1ed5i m\u1edbi \u0111ang l\u00e0m gi\u1ea3m ph\u00ed c\u1ee7a h\u1ecd.
V\u1ee5 ki\u1ec7n c\u0169ng c\u00e1o bu\u1ed9c Google \u0111\u00e3 t\u1ea1o l\u1ee3i th\u1ebf cho Facebook tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn. \u0110\u1ed5i l\u1ea1i c\u00f4ng ty n\u00e0y t\u1eeb b\u1ecf m\u1ed9t s\u1ed1 k\u1ebf ho\u1ea1ch c\u1ea1nh tranh.<\/p>\n\n\n\n

Tr\u00edch d\u1eabn<\/strong><\/h4>\n\n\n\n

“Google li\u00ean t\u1ee5c s\u1eed d\u1ee5ng quy\u1ec1n l\u1ef1c \u0111\u1ed9c quy\u1ec1n c\u1ee7a m\u00ecnh \u0111\u1ec3 ki\u1ec3m so\u00e1t gi\u00e1 c\u1ea3, tham gia v\u00e0o th\u00f4ng \u0111\u1ed3ng th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u1ea5u gi\u00e1 gi\u00e0n khoan l\u00e0 vi ph\u1ea1m c\u00f4ng l\u00fd nghi\u00eam tr\u1ecdng”, B\u1ed9 tr\u01b0\u1edfng T\u01b0 ph\u00e1p Texas Ken Paxton<\/strong> cho bi\u1ebft trong m\u1ed9t video th\u00f4ng b\u00e1o v\u1ec1 v\u1ee5 ki\u1ec7n, \u0111\u0103ng tr\u00ean Twitter.<\/p>\n\n\n\n

\"B\u1ed9
B\u1ed9 tr\u01b0\u1edfng T\u01b0 ph\u00e1p Texas Ken Paxton<\/strong><\/figcaption><\/figure><\/div>\n\n\n\n

“Ngay b\u00e2y gi\u1edd, khi b\u1ea1n truy c\u1eadp trang web c\u1ee7a m\u1ed9t t\u1edd b\u00e1o m\u00e0 b\u1ea1n bi\u1ebft v\u00e0 tin t\u01b0\u1edfng, nh\u01b0 Wall Street Journal ho\u1eb7c t\u1edd b\u00e1o \u0111\u1ecba ph\u01b0\u01a1ng y\u00eau th\u00edch c\u1ee7a b\u1ea1n, b\u1ea1n s\u1ebd th\u1ea5y c\u00e1c qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c Google \u0111\u1eb7t \u1edf \u0111\u00f3. Nh\u01b0ng Google kh\u00f4ng cho b\u1ea1n hay c\u00f4ng ch\u00fang bi\u1ebft r\u1eb1ng h\u1ecd thao t\u00fang c\u00e1c cu\u1ed9c \u0111\u1ea5u gi\u00e1 qu\u1ea3ng c\u00e1o, v\u00e0 h\u1ecd li\u00ean t\u1ee5c thu l\u1ee3i b\u1ea5t h\u1ee3p ph\u00e1p b\u1eb1ng c\u00e1ch l\u1ea5y ti\u1ec1n t\u1eeb c\u00e1c trang web \u0111\u00f3 v\u00e0 b\u1ecf v\u00e0o t\u00fai ri\u00eang c\u1ee7a h\u1ecd. “<\/p>\n\n\n\n

\u00d4ng n\u00f3i th\u00eam r\u1eb1ng g\u00e3 kh\u1ed5ng l\u1ed3 c\u00f4ng ngh\u1ec7 l\u00e0 “Goliath c\u1ee7a m\u1ed9t c\u00f4ng ty”. S\u1eed d\u1ee5ng quy\u1ec1n l\u1ef1c c\u1ee7a m\u00ecnh \u0111\u1ec3 thao t\u00fang th\u1ecb tr\u01b0\u1eddng. V\u00e0 \u0111i\u1ec1u n\u00e0y \u0111ang g\u00e2y h\u1ea1i cho m\u1ecdi c\u00f4ng d\u00e2n Hoa K\u1ef3.<\/p>\n\n\n\n

\u00d4ng Paxton<\/strong> n\u00f3i: \u201cTh\u1eadt kh\u00f4ng c\u00f4ng b\u1eb1ng khi Google c\u00f3 th\u1ec3 g\u00e2y h\u1ea1i cho c\u00e1c trang web b\u1ea1n truy c\u1eadp v\u00e0 \u0111\u1ecdc”.<\/p>\n\n\n\n

“H\u00e3y \u0111\u1ec3 t\u00f4i n\u00f3i theo c\u00e1ch n\u00e0y – n\u1ebfu th\u1ecb tr\u01b0\u1eddng t\u1ef1 do l\u00e0 m\u1ed9t tr\u1eadn \u0111\u1ea5u b\u00f3ng ch\u00e0y, Google t\u1ef1 \u0111\u1ecbnh v\u1ecb m\u00ecnh l\u00e0 ng\u01b0\u1eddi n\u00e9m b\u00f3ng, ng\u01b0\u1eddi \u0111\u00e1nh b\u00f3ng v\u00e0 tr\u1ecdng t\u00e0i ch\u00ednh.”<\/p>\n\n\n\n

\u0110i\u1ec1u ch\u1ec9nh \u00e1p su\u1ea5t<\/strong><\/h2>\n\n\n\n

V\u1ee5 ki\u1ec7n l\u00e0m t\u0103ng th\u00eam s\u1ef1 gi\u00e1m s\u00e1t \u0111\u1ed1i v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Google. Trong \u0111\u00f3 n\u00f3 v\u1eeba \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm cung c\u1ea5p k\u1ebft qu\u1ea3. V\u1eeba l\u00e0 nh\u00e0 m\u00f4i gi\u1edbi b\u00e1n qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n

V\u00e0o th\u00e1ng 10, B\u1ed9 T\u01b0 ph\u00e1p Hoa K\u1ef3 (DoJ) \u0111\u00e3 \u0111\u01b0a \u0111\u01a1n ki\u1ec7n ch\u1ed1ng \u0111\u1ed9c quy\u1ec1n mang t\u00ednh b\u01b0\u1edbc ngo\u1eb7t ch\u1ed1ng l\u1ea1i c\u00f4ng ty. T\u1eadp trung v\u00e0o h\u00e0ng t\u1ef7 \u0111\u00f4 la m\u00e0 Google<\/strong><\/a> tr\u1ea3 m\u1ed7i n\u0103m. \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t. L\u00e0m t\u00f9y ch\u1ecdn m\u1eb7c \u0111\u1ecbnh tr\u00ean c\u00e1c tr\u00ecnh duy\u1ec7t v\u00e0 thi\u1ebft b\u1ecb nh\u01b0 \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng. .<\/p>\n\n\n\n

Google<\/strong><\/a> v\u1eabn kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng h\u1ecd \u0111ang ho\u1ea1t \u0111\u1ed9ng trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh. V\u1edbi nh\u1eefng m\u1ed1i \u0111e d\u1ecda m\u1edbi xu\u1ea5t hi\u1ec7n t\u1eeb Amazon v\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c.<\/p>\n\n\n\n

Nh\u01b0ng \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng ty c\u00f4ng ngh\u1ec7 duy nh\u1ea5t t\u00ecm th\u1ea5y m\u00ecnh trong t\u1ea7m ki\u1ec3m so\u00e1t c\u1ee7a c\u00e1c c\u01a1 quan qu\u1ea3n l\u00fd. \u1ede Anh v\u00e0 ch\u00e2u \u00c2u trong nh\u1eefng tu\u1ea7n g\u1ea7n \u0111\u00e2y. C\u00e1c quan ch\u1ee9c \u0111\u00e3 c\u00f4ng b\u1ed1 k\u1ebf ho\u1ea1ch v\u1ec1 c\u00e1c quy t\u1eafc m\u1edbi nh\u1eb1m \u0111i\u1ec1u ch\u1ec9nh Big Tech.<\/p>\n\n\n\n

Facebook c\u0169ng b\u1ecb \u1ea3nh h\u01b0\u1edfng kh\u00f4ng k\u00e9m<\/strong><\/h3>\n\n\n\n

Facebook trong th\u00e1ng n\u00e0y \u0111\u00e3 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c v\u1ee5 ki\u1ec7n t\u1eeb \u1ee6y ban Th\u01b0\u01a1ng m\u1ea1i Li\u00ean bang (FTC). V\u00e0 g\u1ea7n t\u1ea5t c\u1ea3 50 bang c\u1ee7a Hoa K\u1ef3, c\u0169ng v\u00ec l\u1ea1m d\u1ee5ng \u0111\u1ed9c quy\u1ec1n.<\/p>\n\n\n\n

V\u00e0 theo th\u1eddi gian, nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 internet ng\u00e0y c\u00e0ng b\u1ecb ch\u1ec9 tr\u00edch. V\u00ec t\u00e1c \u0111\u1ed9ng c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi ng\u00e0nh c\u00f4ng nghi\u1ec7p truy\u1ec1n th\u00f4ng to\u00e0n c\u1ea7u v\u00e0 c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n n\u1ed9i dung.<\/p>\n\n\n\n

Nhi\u1ec1u nh\u00e0 cung c\u1ea5p tin t\u1ee9c cho bi\u1ebft h\u1ecd \u0111ang v\u1eadt l\u1ed9n \u0111\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 c\u1ea3m th\u1ea5y nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 c\u00f4ng ngh\u1ec7 v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ea1nh b\u1eb1ng c\u00e1ch \u0111\u0103ng l\u1ea1i v\u00e0 t\u1ed5ng h\u1ee3p n\u1ed9i dung tin t\u1ee9c.<\/p>\n\n\n\n

\u0110\u1ea7u th\u00e1ng n\u00e0y, Facebook \u0111\u00e3 th\u00f4ng b\u00e1o r\u1eb1ng h\u1ecd s\u1ebd b\u1eaft \u0111\u1ea7u tr\u1ea3 ti\u1ec1n cho c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n tin t\u1ee9c \u1edf Anh cho m\u1ed9t s\u1ed1 b\u00e0i b\u00e1o v\u00e0o th\u00e1ng Gi\u00eang, sau m\u1ed9t \u0111\u1ed9ng th\u00e1i t\u01b0\u01a1ng t\u1ef1 \u1edf M\u1ef9.<\/p>\n\n\n\n

V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng, mang nhi\u1ec1u ti\u1ebfng vang cho ng\u00e0nh c\u00f4ng ngh\u1ec7. Th\u00ec b\u00ean c\u1ea1nh \u0111\u00f3 qu\u1ea3ng c\u00e1o Google v\u1eabn b\u1ecb ph\u1ea3n \u0111\u1ed1i trong kh\u00f4ng \u00edt v\u1ee5 ki\u1ec7n. Nh\u01b0ng v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng Google l\u00e0 n\u01a1i \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 ch\u1ea1y qu\u1ea3ng c\u00e1o th\u00ec \u0111\u00e3 tr\u1edf th\u00e0nh th\u00f3i quen c\u1ee7a t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. C\u00f9ng theo d\u00f5i ti\u1ebfp xem nh\u1eefng bi\u1ebfn chuy\u1ec3n c\u1ee7a Google s\u1eafp t\u1edbi nh\u00e9 ! <\/p>\n\n\n\n

Ngu\u1ed3n:<\/strong> BBC News<\/a><\/p>\n\n\n\n

Adsplus.vn<\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Google v\u00e0 c\u00e1c Tips ch\u1ea1y Google Ads hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n