{"id":9103,"date":"2018-11-15T09:33:16","date_gmt":"2018-11-15T09:33:16","guid":{"rendered":"https:\/\/old.adsplus.vn\/blog\/?p=9103"},"modified":"2021-05-27T10:48:54","modified_gmt":"2021-05-27T03:48:54","slug":"bat-mi-4-bi-quyet-marketing-b2b-dinh-nhat-nam-2018-nay","status":"publish","type":"post","link":"https:\/\/old.adsplus.vn\/blog\/bat-mi-4-bi-quyet-marketing-b2b-dinh-nhat-nam-2018-nay","title":{"rendered":"B\u1eadt m\u00ed 4 b\u00ed quy\u1ebft Marketing B2B \u0111\u1ec9nh nh\u1ea5t."},"content":{"rendered":"\n<p><strong>Business to Business (Kinh doanh h\u01b0\u1edbng \u0111\u1ebfn kinh doanh &#8211; B2B) l\u00e0 h\u00ecnh th\u1ee9c kinh doanh gi\u1eefa c\u00e1c nh\u00e0 cung c\u1ea5p, gi\u1eefa c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c \u0111\u1ea1i l\u00fd. <\/strong><strong>V\u00e0 marketing B2B ngh\u0129a l\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing gi\u1eefa doanh nghi\u1ec7p v\u1edbi c\u00e1c doanh nghi\u1ec7p<\/strong><strong> kh\u00e1c.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"202\" src=\"https:\/\/old.adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/373-300x202.png\" alt=\"Marketing B2B 04\" class=\"wp-image-9113\" srcset=\"https:\/\/old.adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/373-300x202.png 300w, https:\/\/old.adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/373-768x516.png 768w, https:\/\/old.adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/373-1024x689.png 1024w, https:\/\/old.adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/373-610x410.png 610w, https:\/\/old.adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/373-20x13.png 20w, https:\/\/old.adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/373.png 1832w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>B\u1eadt m\u00ed 4 b\u00ed quy\u1ebft Marketing B2B \u0111\u1ec9nh nh\u1ea5t n\u0103m 2018 n\u00e0y<\/em><\/p>\n\n\n\n<p class=\"has-text-align-left\">Kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf \u0111\u00f3, <em>marketing B2B<\/em> d\u1ea7n tr\u1edf th\u00e0nh xu th\u1ebf ch\u1ee7 \u0111\u1ea1o \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u c\u00f4ng ty quan t\u00e2m t\u1edbi. Kh\u00f4ng ch\u1ec9 trong c\u00e1ch th\u1ee9c kinh doanh m\u00e0 xen l\u1eabn c\u1ea3 ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb, qu\u1ea3ng b\u00e1.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Tuy nhi\u00ean, h\u00ecnh th\u1ee9c marketing n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c cho l\u00e0 kh\u00f4 khan v\u00e0 kh\u00f3 kh\u0103n h\u01a1n c\u00e1c lo\u1ea1i h\u00ecnh marketing kh\u00e1c. M\u1ed9t trong nh\u1eefng l\u00fd do l\u00e0 kh\u00e1ch h\u00e0ng trong marketing B2B th\u01b0\u1eddng c\u1ed1 \u0111\u1ecbnh v\u00e0 \u00edt thay \u0111\u1ed5i. V\u1eady \u0111i\u1ec1u g\u00ec s\u1ebd l\u00e0m n\u00ean m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing B2B hi\u1ec7u qu\u1ea3 v\u00e0 th\u00e0nh c\u00f4ng? H\u00e3y c\u00f9ng tham kh\u1ea3o 4 b\u00ed quy\u1ebft n\u00e0y c\u1ee7a Adsplus.vn nh\u00e9.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"168\" src=\"https:\/\/old.adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture1-5-300x168.png\" alt=\"marketing b2b 01\" class=\"wp-image-9104\" srcset=\"https:\/\/old.adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture1-5-300x168.png 300w, https:\/\/old.adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture1-5-768x430.png 768w, https:\/\/old.adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture1-5-1024x574.png 1024w, https:\/\/old.adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture1-5.png 1387w, https:\/\/old.adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture1-5-610x342.png 610w, https:\/\/old.adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture1-5-20x11.png 20w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>B\u1eadt m\u00ed 4 b\u00ed quy\u1ebft Marketing B2B \u0111\u1ec9nh nh\u1ea5t n\u0103m 2018 n\u00e0y<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. S\u1eed d\u1ee5ng facebook ads<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-left\">Nhi\u1ec1u doanh nghi\u1ec7p cho r\u1eb1ng, marketing B2B l\u00e0 d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p. \u0110i\u1ec1u \u0111\u00f3 \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c kh\u00f4ng c\u1ea7n ch\u1ea1y qu\u1ea3ng c\u00e1o facebook. Ho\u00e0n to\u00e0n sai l\u1ea7m. Hi\u1ec7n nay c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 trang fanpage ri\u00eang v\u1edbi s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp m\u1ed7i ng\u00e0y. T\u1eadn d\u1ee5ng facebook nh\u01b0 m\u1ed9t k\u00eanh marketing gi\u00fap doanh nghi\u1ec7p t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n. L\u01b0u \u00fd h\u00e3y ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o th\u00edch h\u1ee3p khi \u0111\u1eb7t qu\u1ea3ng c\u00e1o.<\/p>\n\n\n<div class=\"custom-button-row\"><a target=\"_blank\" class=\"custom-button\" href=\"https:\/\/old.adsplus.vn\/blog\/cach-tang-follow-instagram-nhanh-chong-voi-nhung-meo-it-ai-biet\/\">Google tag manager l\u00e0 g\u00ec m\u00e0 ng\u01b0\u1eddi l\u00e0m SEO kh\u00f4ng th\u1ec3 thi\u1ebfu<\/a><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. S\u1eed d\u1ee5ng website ho\u1eb7c blog hi\u1ec7u qu\u1ea3<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"205\" src=\"https:\/\/old.adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/7-avantages-des-templates-elearning-pour-les-apprenants-en-ligne-300x205.png\" alt=\"marketing b2b 03\" class=\"wp-image-8731\" srcset=\"https:\/\/old.adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/7-avantages-des-templates-elearning-pour-les-apprenants-en-ligne-300x205.png 300w, https:\/\/old.adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/7-avantages-des-templates-elearning-pour-les-apprenants-en-ligne-218x150.png 218w, https:\/\/old.adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/7-avantages-des-templates-elearning-pour-les-apprenants-en-ligne-436x300.png 436w, https:\/\/old.adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/7-avantages-des-templates-elearning-pour-les-apprenants-en-ligne-610x416.png 610w, https:\/\/old.adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/7-avantages-des-templates-elearning-pour-les-apprenants-en-ligne-20x14.png 20w, https:\/\/old.adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/7-avantages-des-templates-elearning-pour-les-apprenants-en-ligne.png 674w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>B\u1eadt m\u00ed 4 b\u00ed quy\u1ebft Marketing B2B \u0111\u1ec9nh nh\u1ea5t n\u0103m 2018 n\u00e0y<\/em><\/p>\n\n\n\n<p class=\"has-text-align-left\">Website c\u1ee7a c\u00e1c nh\u00e0 cung c\u1ea5p l\u1edbn th\u01b0\u1eddng \u0111\u01a1n gi\u1ea3n v\u00e0 ngh\u00e8o n\u00e0n qu\u00e1 m\u1ee9c. H\u1ecd th\u01b0\u1eddng ch\u1ec9 t\u1eadp trung v\u00e0o so\u1ea1n email h\u1ea5p d\u1eabn c\u00f9ng c\u00e1c b\u00e0i b\u00e1o gi\u00e1 \u0111\u1ec3 h\u00fat kh\u00e1ch. Th\u1ef1c t\u1ebf cho th\u1ea5y, m\u1ed9t website c\u1ea9n th\u1eadn s\u1ebd gi\u00fap chi\u1ebfn l\u01b0\u1ee3c marketing B2B ho\u00e0n thi\u1ec7n h\u01a1n qua c\u00e1ch n\u00f3 xu\u1ea5t hi\u1ec7n ch\u1ec9n chu tr\u00ean m\u1ea1ng Internet.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. Quan t\u00e2m t\u1edbi vi\u1ec7c ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-left\">K\u1ec3 c\u1ea3 doanh nghi\u1ec7p kh\u00f4ng \u0111\u01b0\u1ee3c ch\u1ecdn l\u1ef1a, h\u00e3y n\u00f3i l\u1eddi c\u1ea3m \u01a1n, \u0111\u1ec3 h\u1ecd nh\u1edb t\u1edbi trong t\u01b0\u01a1ng lai. Th\u00f4ng qua email hay m\u1ea1ng x\u00e3 h\u1ed9i, h\u00e3y t\u1ed1i \u01b0u n\u00f3 b\u1eb1ng c\u00e1ch \u0111\u1ec3 kh\u00e1ch h\u00e0ng nh\u1edb t\u1edbi b\u1ea1n. T\u1eeb \u0111\u00f3 g\u1eedi th\u00f4ng tin cho h\u1ecd th\u01b0\u1eddng xuy\u00ean, v\u1ec1 nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi, hay nh\u1eefng m\u1ee9c gi\u00e1 \u01b0u \u0111\u00e3i.<\/p>\n\n\n\n<p class=\"has-text-align-left\"><div class=\"custom-button-row\"><a target=\"_blank\" class=\"custom-button\" href=\"https:\/\/old.adsplus.vn\/blog\/quy-trinh-cham-soc-khach-hang-hieu-qua-chi-voi-5-buoc\/\">Quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 ch\u1ec9 v\u1edbi 5 b\u01b0\u1edbc<\/a><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. Ch\u0103m s\u00f3c \u0111\u1eb7c bi\u1ec7t cho kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"153\" src=\"https:\/\/old.adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/Business-Sales-300x153.png\" alt=\"marketing b2b 02\" class=\"wp-image-8723\" srcset=\"https:\/\/old.adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/Business-Sales-300x153.png 300w, https:\/\/old.adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/Business-Sales-768x393.png 768w, https:\/\/old.adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/Business-Sales-610x312.png 610w, https:\/\/old.adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/Business-Sales-20x10.png 20w, https:\/\/old.adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/Business-Sales.png 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>B\u1eadt m\u00ed 4 b\u00ed quy\u1ebft Marketing B2B \u0111\u1ec9nh nh\u1ea5t n\u0103m 2018 n\u00e0y<\/em><\/p>\n\n\n\n<p class=\"has-text-align-left\">Trong marketing B2B, kh\u00e1ch h\u00e0ng trung th\u00e0nh gi\u1eef v\u1ecb tr\u00ed quan tr\u1ecdng. Nh\u1edd c\u00f3 h\u1ecd m\u00e0 c\u00f4ng ty c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c k\u1ebf ho\u1ea1ch l\u00e2u d\u00e0i m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c. Ch\u0103m s\u00f3c h\u1ecd qua c\u00e1c ch\u00ednh s\u00e1ch chi\u1ebft kh\u1ea5u, gi\u1ea3m gi\u00e1, \u01b0u \u0111\u00e3i thanh to\u00e1n hay m\u1ed9t s\u1ed1 c\u00e1c d\u1ecbch v\u1ee5 \u0111i k\u00e8m sau b\u00e1n. \u0110i\u1ec1u \u0111\u00f3 l\u00e0m t\u0103ng t\u00e1c d\u1ee5ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y.<\/p>\n\n\n\n<p class=\"has-text-align-left\">\u0110\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing B2B hi\u1ec7u qu\u1ea3. B\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 m\u00ecnh h\u1ecdc h\u1ecfi, ho\u1eb7c thu\u00ea m\u1ed9t c\u00f4ng ty chuy\u00ean gi\u00fap b\u1ea1n thi\u1ebft k\u1ebf chi\u1ebfn l\u01b0\u1ee3c. Tuy nhi\u00ean, v\u1edbi nh\u1eefng b\u00ed quy\u1ebft tr\u00ean c\u1ee7a Adsplus th\u00ec n\u00f3 \u0111\u00e3 tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u r\u1ed3i nh\u1ec9. C\u00f2n l\u1ea1i \u1edf b\u1ea1n \u0111\u1ea5y! Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft&nbsp;<\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em>&nbsp;<em>Google<\/em>. V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i&nbsp;<strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i&nbsp;<strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Business to Business (Kinh doanh h\u01b0\u1edbng \u0111\u1ebfn kinh doanh &#8211; B2B) l\u00e0 h\u00ecnh th\u1ee9c kinh doanh gi\u1eefa c\u00e1c nh\u00e0 cung c\u1ea5p, gi\u1eefa c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c \u0111\u1ea1i l\u00fd. V\u00e0 marketing B2B ngh\u0129a l\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing gi\u1eefa doanh nghi\u1ec7p v\u1edbi c\u00e1c doanh nghi\u1ec7p kh\u00e1c. B\u1eadt m\u00ed 4 b\u00ed quy\u1ebft Marketing B2B [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[69],"tags":[157,156],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B\u1eadt m\u00ed 4 b\u00ed quy\u1ebft Marketing B2B \u0111\u1ec9nh nh\u1ea5t n\u0103m 2018 n\u00e0y<\/title>\n<meta name=\"description\" content=\"Marketing B2B d\u1ea7n tr\u1edf th\u00e0nh xu th\u1ebf ch\u1ee7 \u0111\u1ea1o \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u c\u00f4ng ty quan t\u00e2m t\u1edbi kh\u00f4ng ch\u1ec9 trong c\u00e1ch th\u1ee9c kinh doanh m\u00e0 c\u1ea3 ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb, qu\u1ea3ng b\u00e1.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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